CASE STUDY

DEATH OR GLORY

CLIENT OVERVIEW

CLIENT

Death or Glory, an iconic haunt nestled in the heart of Chapel Street, Prahran, distinguishes itself as an elevated dive bar on a quest to amplify their online presence and forge connections with a diverse audience.

CHALLENGE

Death or Glory, facing a crowded and competitive marketplace on Chapel Street, recognized the need to distinguish themselves from numerous other establishments. To achieve this, we focused on enhancing their social media engagement and implementing an effective paid advertising strategy. We also updated their website to better represent their brand identity, along with creating high-quality branded graphic designs that would appeal to their target audience.

RESULTS

social media management result diagram

SOCIAL MEDIA MANAGEMENT

We created customized paid advertising campaigns on platforms like Facebook and Instagram, specifically targeting local demographics with interests that match Death or Glory’s brand persona.

Increased following by 34% over 3 months
paid social ads result diagram

PAID SOCIAL ADS

To establish a coherent brand identity for Death or Glory, we developed a distinctive content strategy that reflects the brand’s ethos and resonates with their target audience. We produced high quality photo & video content to capture the atmosphere and offerings of the brand as well as designing various promotional materials tailored for both online and offline marketing campaigns.

INCREASED PAID REACH BY 1,325% OVER 12 MONTHS
web development and seo result diagram

Website Development

We tackled Death or Glory’s digital presence challenge by developing a sleek and user-friendly website. This new site features easy navigation and a vibrant design that resonates with the bar’s unique aesthetic. It boasts a responsive layout that works across various devices and screen sizes. Additionally, integrating their visual menu and booking system to streamline & enhance the user experience, while improved onpage search engine optimisation (SEO) has led to increased local search visibility.

INCREASED ONLINE BOOKINGS BY 20%

HEAR FROM OUR CLIENT

“I’ve used a few agencies over the years, Knight Out have been by far the best.
Super knowledgeable, data driven, creative, and always go above & beyond. Being ex-hospo they have a deep industry understanding, and that shows in their strategies.
Their photographers are some of the best in the industry so our content really stands out.”


VENUE OWNER - TOM HAWKINS

OTHER WORK

CONTACT DETAILS

EMAIL
hello@knightout.com.au

PHONE
1300 292 495

WE’RE SOCIAL

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