CASE STUDY

BOWERBIRD BAR

CLIENT OVERVIEW

CLIENT

Nestled in Richmond’s vibrant core, Bowerbird Bar takes pride in its impressive range of Victorian gins, showcasing the finest local distillations within its captivating confines. Renowned for curating a spectrum of sophisticated gins, this venue is not just a bar but a celebration of Victoria’s rich spirit heritage. Patrons from all walks of life flock here to indulge in the expertly crafted cocktails and the distinctive atmosphere that Bowerbird promises, all while savouring the diversity of tastes offered by Victoria’s own botanical brews.

CHALLENGE

Despite its unique offerings and atmosphere, Bowerbird Bar encountered a number of obstacles including difficulty in standing out in a competitive local nightlife market, which affected visibility and brand awareness. They also struggled with their digital presence, as their engagement and reach on social media platforms were limited. Additionally, they needed more effective marketing strategies to drive increased function enquiries and awareness around their weekly promotions. As well as their website design being outdated, failing to mirror the bar’s image or support efficient function enquiries.

INSTAGRAM
@bowerbirdbar
FACEBOOK
bowerbirdbar

RESULTS

social media management result diagram

Social Media Management

By implementing strategic content planning and targeted advertising campaigns, we were able to make a notable impact on Bowerbird Bar’s social media visibility. Over the course of 6 months, we increased the bar’s social media following by an impressive 50%, whilst achieving a unified visual and narrative brand identity across various platforms, ensuring brand consistency.

Grew social media following by 50% within six months.
paid social ads result diagram

Paid Social Ads

Our tailor-made function campaigns have yielded impressive results, with a notable increase in function enquiry rates by 40% quarter-over-quarter. Through the implementation of targeted ads, we’ve successfully increased function enquiries and bookings.

Boosted function enquiries by 40% quarter-over-quarter.
web development and seo result diagram

Website Development

Bowerbird Bar’s website underwent a significant transformation that greatly enhanced the online customer experience. A modern, user-friendly interface was implemented to reflect the bar’s core brand. The navigation of the site was improved, particularly around their menu and function pages, resulting in a 30% increase to engagement rates.

Increased website engagement rates by 30%

HEAR FROM OUR CLIENT

“These guys are truly a unique offering for hospitality managers looking for a fresh, dynamic approach to digital marketing. Kirby and Blake are highly professional, specialised marketers who work with businesses to increase revenues, exposure and reach though a data driven and highly creative approach. I couldn’t recommend them highly enough.”


VENUE OWNER - MAX WARE

OTHER WORK

CONTACT DETAILS

EMAIL
hello@knightout.com.au

PHONE
1300 292 495

WE’RE SOCIAL

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