CASE STUDY
BOWERBIRD BAR
CLIENT OVERVIEW
CLIENT
Richmond’s favourite gin & cocktail house Bowerbird Bar takes pride in its impressive range of Victorian gins, showcasing the finest local distillations within its captivating confines. Renowned for curating a spectrum of sophisticated gins, this venue is not just a bar but a celebration of Victoria’s rich spirit heritage. Patrons from all walks of life flock here to indulge in the expertly crafted cocktails and the distinctive atmosphere that Bowerbird promises, all while savouring the diversity of tastes offered by Victoria’s own botanical brews.
CHALLENGE
Despite its unique offerings and atmosphere, Bowerbird Bar encountered a number of obstacles including difficulty in standing out in a competitive local nightlife market, which affected visibility and brand awareness. They also struggled with their digital presence, as their engagement and reach on social media platforms were limited. Additionally, they needed more effective marketing strategies to drive increased function enquiries and awareness around their weekly promotions. As well as their website design being outdated, failing to mirror the bar’s image or support efficient function enquiries.
TABLE OF CONTENTS
RECENT CONTENT
RESULTS
Social Media Management
By implementing strategic content planning and targeted advertising campaigns, we were able to make a notable impact on Bowerbird Bar’s social media visibility. Over the course of 6 months, we increased the bar’s social media following by an impressive 50%, whilst achieving a unified visual and narrative brand identity across various platforms, ensuring brand consistency.
Paid Social Ads
Our tailor-made function campaigns have yielded impressive results, with a notable increase in function enquiry rates by 40% quarter-over-quarter. Through the implementation of targeted ads, we’ve successfully increased function enquiries and bookings.
Website Development
Bowerbird Bar’s website underwent a significant transformation that greatly enhanced the online customer experience. A modern, user-friendly interface was implemented to reflect the bar’s core brand. The navigation of the site was improved, particularly around their menu and function pages, resulting in a 30% increase to engagement rates.
HEAR FROM OUR CLIENT
“These guys are truly a unique offering for hospitality managers looking for a fresh, dynamic approach to digital marketing. Kirby and Blake are highly professional, specialised marketers who work with businesses to increase revenues, exposure and reach though a data driven and highly creative approach. I couldn’t recommend them highly enough.”
